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About Us

Based in Hamilton, Ontario, Sarah French Publicity is a firm dedicated to promoting Canadian blues & roots artists. With several years of experience in the music business, owner Sarah French has become the go-to gal for Canadian musicians looking for a hardworking, knowledgeable and successful publicist.

In addition to an extensive current client roster of some of the best in Canadian blues and roots music, Sarah has worked for True North Records/Linus Entertainment, Richard Flohil & Associates, and musician Jeff Healey (as personal assistant), Stony Plain Records in Canada and Busted Flat Records worldwide. Sarah represents several JUNO and Maple Blues Award winners and nominees. For over 10 years, French has been responsible for the publicity of Canada's national blues awards gala, The Maple Blues Awards, held each year in Toronto, Ontario.

In 2019, French was one of the esteemed winners of the Keeping The Blues Alive award from the Blues Foundation in Memphis, TN. She is a frequent panelist at music conferences and has been interviewed by outlets across Canada.

Sarah is a member of the Board of Directors for The Escarpment Blues Society, and was a  member of the Board of Directors with The Toronto Blues Society for 13 years.

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